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2023-Present
Student Ambasador
Humber College | Toronto
Supporting Humber International and the Student Ambassador team in promotional and event activities, including content creation and administrative tasks. The responsibilities encompass content generation, event hosting, administrative duties, and a combination of in-person and virtual engagement.
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2021-2022
Assistant Digital Marketing Manager (eCommerce)
Sitoy (HK) Handbag Factory Limited | Hong Kong
Brands: Cole Haan | Amedeo Testoni | Tuscan’ s Firenze
Creating diverse customer communication content, including GIFs, videos, images, and AR filters, and developing webpages for Shopify to support seasonal promotions. Additionally, it encompasses planning and executing eCommerce advertising across various platforms, analyzing data to refine strategies, and monitoring the budget to meet KPIs and ensure advertising effectiveness.
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2018-2021
Communication Officer (Digital & Performance Marketing)
CLP Power (HK) Limited | Hong Kong
Collaborating with internal teams and agencies on digital projects like website redesign and app development. It also includes managing social media platforms, planning marketing strategies, and analyzing digital data to optimize advertising performance, enhance customer engagement, and improve retargeting and CRM programs.
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2017-2018
Digital Marketing Executive
Perfect Shape (Holdings) Limited | Hong Kong
Effectively managing a substantial media budget to meet daily KPIs and enhance ROI through strategic media buying, leveraging CRM data for retargeting, optimizing promotion strategies based on past advertising performance, and exploring new promotional tactics and channels for customer expansion. Additionally, it includes collaborating with internal design and video teams to create viral content and engaging with Key Opinion Leaders (KOLs) and endorsers to build viral marketing campaigns across digital platforms.
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2017
Senior Marketing Executive (eCommerce)
PARKnSHOP | Hong Kong
Contributing to the planning, development, and execution of digital marketing activities, with a focus on optimizing online channels like the eStore, affiliate platforms, GDN, SEM, and eDM to boost sales. It also encompasses analyzing CRM data, managing customer loyalty programs, monitoring corporate website and app performance, and collaborating with other departments to ensure the smooth daily operation of the eStore.
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2015-2017
Senior Marketing Officer
Modern Education (Hong Kong) Limited | Hong Kong
Staying updated on online marketing trends, budget reports, and data analysis to inform marketing strategies. It also includes coordinating digital communications, managing website optimization, building product exposure on social media, collaborating with internal and external parties for marketing campaigns, overseeing CRM and loyalty programs, and executing marketing plans to achieve KPIs while handling PR and media relationships.
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2013-2015
Marketing Executive
eTag Limited | Hong Kong
Creating sales materials and copy for the sales department, leading marketing research and data analysis for product development and decision-making, overseeing website revamps and digital marketing plans to optimize ROI, managing PR and media relationships, and providing support for product training and showroom management.
