Augmented Reality (AR)
The IKEA AR Escape Room is an engaging augmented reality (AR) experience designed as a playful game, guiding players through an immersive journey to discover the way out and visit the IKEA website. Using AR technology, participants interact with virtual items, decipher clues, and solve puzzles, creating a unique and enjoyable pathway to connect with the IKEA brand.
Applications Used: Adobe Aero | Adobe 3D Stager | Adobe Illustrator | Adobe After Effect
The primary objective of the IKEA AR Escape Room is to enhance brand engagement by leveraging AR technology. Through a gamified experience, the project aims to captivate users and seamlessly direct them to the IKEA website. By encouraging participants to scan a QR code with their mobile phones, the AR escape room provides an interactive and enjoyable means of exploring IKEA products while strengthening the brand-customer relationship.
The concept revolves around using AR technology to create an interactive game, serving as a bridge between customers and the IKEA website. Players initiate the experience by scanning a QR code with their mobile phones, unlocking the AR escape room. Within the virtual space, users engage with items, search for clues, and solve puzzles, fostering an enjoyable and memorable connection with the IKEA brand.
To embark on the IKEA AR Escape Room adventure, simply scan the QR code below or click the link with your mobile phone. Immerse yourself in this interactive experience, exploring clues and solving puzzles as you make your way to the IKEA website. Enjoy the journey through the fusion of augmented reality and furniture exploration: IKEA AR Escape Room
